According to the newest data from Nielsen on the use of digital electronics, over 80% over the 120 million households in the US have computers and high-definition TV sets, and 65% have smartphones in 2013. This shows that the smartphone market still has significant growth potential. Meanwhile, 49% of the users aged 18~24 are planning to replace their smartphones in the next six months......
1.Frequency and Utilization Hours of Mobile Device Uses Continue to Rise in the US
2.Gradual shift in US public’s demand for video services
3.Analysis on Development of OTT Services in US
4.Conclusion
Figure 1 Most desired TV functions and OTT penetrations in the US
Figure 2 Key Consumer Electronics in Living Rooms of Digital Homes
Table 1 Daily leisure time allocation for adults in the US in 2011-2014
Table 2 Activities on the second screen whilst watching TV
Table 3 No. of device users in the US in the fourth quarter of 2012/2013
Table 4 No. of TV subscribers in the US in the fourth quarter of 2012/2013
Table 5 OTT services vs. TV networks in the US