Strategies of the top five mobile handset vendors in 2010

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出版作者 Sharon Chen
出版單位 工研院IEK電子分項
出版日期 2010/12/29
出版類型 產業評析
所屬領域 通訊
瀏覽次數 320
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摘要

Economic crisis caused global mobile handset market recession in 2009. In order to survive in this challenging era, all vendors adjust their strategies. Nokia devotes themselves to software, service and Ovi platform, Motorola and Sony-Ercisson save their pocket, and Korean Vendors are more energetic.

(1)Nokia

In order to bring new experiences and make more differentiation, Nokia is focusing a lot of efforts on software elements. The major software investments today are in renewing operating system, together with developer frameworks, user interface frameworks, and apps and services. Especially in 2010, Nokia renews its operating system on Meego and Symbian, and keeps to....

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