The ITIS Project of the FIRDI conducted an online survey on consumer behavior regarding prepared food among 500 consumers over the age of 20 for two consecutive years. This paper summarizes and analyzes the relevant results of that survey in order to serve as a reference for public.
1. Taiwan Prepared Food Market
2. Consumer Behavior and Trends
3. Future Outlook
Figure 1 Changes in the most frequently eaten prepared foods in Taiwan (2014-2015)
Figure 2 Comparison of the purchase willingness of Taiwan consumers between imported and domestic prepared food (2014-2015)
Figure 3 Changes in prepared food consuming habits as a result of food safety issues (2014-2015)
Figure 4 The properties of prepared food expected by consumers (2014-2015)