In the international community, it is generally agreed that there are four cheap clothing brands: U.S. GAP, Sweden H&M, Spain ZARA and Japan UNIQLO. Japan UNIQLO and Spain ZARA have entered the Taiwan market in 2010 and 2011 respectively.Since these two brands belong to the field of cheap clothing, and both entered Taiwan market after or before one year, they are mentioned in the same breath in the market and media reports, and used as a comparison, intentionally or unintentionally....