According to data from the Department of Statistics, Ministry of Economic Affairs, the retail turnover of food, beverages, and tobacco products has been on the rise in the past five years, from NT$396.6 billionin2010 to NT$ 461.4 billion in 2014.
1.Taiwan Frozen Prepared Meals food Market
2.Consumer behavior and Trends
3. Future Outlook
Fig.1 consumer expectation of the properties of prepared food
Fig.2 consumer expectation of the properties of prepared food