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The Future of E-Commerce Lessons from HappyFresh’s Withdrawal from Taiwan

免費
字數 1319
頁數 4
出版作者 張筱祺
出版單位 資策會MIC
出版日期 2016/12/29
出版類型 產業評析
所屬領域 資訊軟體
瀏覽次數 301
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摘要

Founded in October 2014 with headquarters based in Jakarta, Republic of Indonesia, HappyFresh entered the Taiwanese market in December 2015. In less than a year, the company announced to discontinue its operation in Taiwan starting from September 1, 2016. This article elaborates the key reasons why HappyFresh quit Taiwan and what lessons e-commerce companies in Taiwan could learn from the case.

內文標題

I、Introduction

II、Reasons to Exit the Taiwanese Market

III、Lessons for E-Commerce Players in Taiwan

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