According to statistics, computer social network games in China in 2012 were worth RMB1.9 billion. Since social networking websites have only recently emerged, therefore their market share in the Chinese gaming market is still relatively low, roughly 4%. However, the CAGR is over 20%, with approximately 130 million social network gamers in 2012. As more people become accustomed to sharing information, mood and stories on social networking sites, their stickiness is on the rise together with demand for entertainment, and games have become the most important applications on social networking sites....
Social network games gain market share
Domestic social network game developers Kaixin, Renren and Taomee are market leaders
Emphasizing the entertainment aspect of social networking – a light genre coupled with light playing habits
Integrate mobile devices to increase fun and target player groups