The key successful factors for a click and mortar business model

The emergence of a click and mortar business model not only means a break from the traditional approach of choosing between brick and mortar shops and online stores but also transcends the limitations of time and space. Businesses can take advantage of an online store’s 24hr operating hours and extend their product’s selling time; furthermore, they can also provide face-to-face service for customers via brick and mortar stores. As far as consumers are concerned, they can access a greater range of options, flexibility and better quality in terms of buying channels or services....