The functional food industry has gradually become the most important industry with great potential not only in Taiwan and in other countries because of consumers’ pursuing of health promoting foods.
1.Industrial Value Chain
2.Industrial Environment
3.Production and Market Overview
4.Channel Structure
5.Domestic raw materials focus on micro-organisms and plants. The import ratio of plant raw materials increased
6.Choice of raw material is mainly dependent on flavor and
distinctiveness
7.The investment of firms towards product
8.Firms enhancing the value of products through application for health food certification
9.The effect that firms place the most emphasis is gastrointestinal protection
10.Future trend and expectations
Figure 1 Environmental Analysis of Taiwan’s Functional Food Industry (PEST)
Figure 2 Changes of scale of Taiwanese functional food market
Figure 3 Proportions and Structure of Health Foods in Taiwan (I)
Figure 4 Proportions and Structure of Types of Health Foods in Taiwan (II)
Figure 5 Changes in effects sought after by Taiwanese health products
Figure 6 Key Markets of Taiwan’s Export of Capsule and Tablet Form of Functional Food markets
Figure 7 Sources of raw materials for Taiwanese functional food product firms
Figure 8 Factors Taiwanese functional food product firms took into consideration for choice of raw materials
Figure 9 Value activities operated by Taiwanese functional food product firms
Figure 10 Differences in 2015 Taiwanese Functional Food Companies’ Functional claims
Table 1 Main Raw Materials Used by Taiwanese Functional Food Companies
Table 2 The sales channel structure and potential for Taiwanese functional food